Black Friday seems to have become part of the Christmas shopping season, and whether you like it or not, it seems it is here to stay. This year our Black Friday offer will be our biggest and best sale of the year, so you really won’t want to miss out!

Originating in the United States several years ago, Black Friday was traditionally a one-day shopping event held the day after Thanksgiving. Over time, it has expanded into a multi-day, and in some cases even months-long, affair for certain retailers. 

We can’t compete with the deep discounts offered by large retailers and brands, whose sizeable profit margins allow for extended sales. These aggressive markdowns often rely on misleading tactics, creating attention-grabbing headlines that don’t always reflect the actual savings.

Every year we strive to offer you something that’s a bit different, good quality ethical handmade gemstone jewellery at fair prices. This is an ongoing battle with the price of silver, gemstones and other raw materials increasing rapidly year on year.

We are excited about taking part again this year, it has become an exciting launch to the Christmas gifting season, and I know it has been a challenging year with so many costs increasing. So, it’s great to be able to offer you some amazing prices, and a little gratitude to you for supporting us every year and giving those new customers a chance to try out some of our amazing collection at a special price.

To help you prepare for the sale, take a look at our carefully curated gift guide so you have your pieces ready. As our jewellery is handmade in small batches, once it's gone - it's gone!

Our all-female run business has worked with our artisans in India for nearly 20 years, we pay a fair price for the jewellery they create for us, to ensure we support them and their families, and we want to continue to do this well into the future.

Choosing where and what to purchase is more important than ever. Buying pieces that are special and will be treasured and last for years.

Your purchases from a small ethical business like ours really make a difference to a lot of people’s lives.

Thank you for shopping thoughtfully and sustainably. 

Keep an eye out on all our socials for exciting updates and if you haven’t already sign up to our newsletter, then sign up for early VIP access to our biggest sale this year!