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With love and TLC, your Charlotte’s Web handmade jewellery could last a lifetime. In our conscious care guide, you’ll find top tips on how to keep your spinning rings spinning smoothly, how to clean sterling silver jewellery, and how to ensure your gold plated jewellery never loses its shine.

In our Vlog below, Charlotte shares her personal jewellery cleaning and aftercare tips:



Handmade jewellery made from sterling silver, brass, bronze, and mixed metals is an affordable luxury that you can enjoy wearing every day. But it requires regular cleaning and care to keep it looking its best. Everyday pollutants, wear and tear, and body lotions can tarnish silver, gold-plated, and gemstone jewellery and make it lose its shine.

With a little extra attention and our top storage tips, your spinning rings, chains, bracelets, and earrings will continue to sparkle season after season.

Our golden rules:

  • Always store handmade jewellery in the original box, a soft pouch, or wrapped individually in non-abrasive fabric
  • Remove sterling silver, gold-plated, and brass jewellery before exercising, showering and swimming
  • Allow body lotions and fragrances to dry on the skin before wearing your Charlotte’s Web jewellery
  • Get dressed before putting on your jewellery to avoid snagging or catching any gemstones
  • Remove your jewellery before you go to bed
  • Clean your handmade jewellery regularly


Hardwearing and eternally beautiful, sterling silver remains one of the most popular precious metals used in jewellery making today. As an alloy of pure silver and other metals, usually copper, sterling silver is strong enough for everyday wear and hypoallergenic, making it ideal for sensitive skin. But it can tarnish if not cleaned and cared for properly.


The beauty of sterling silver jewellery is that you can clean it at home without buying expensive cleaning products. We recommend cleaning silver jewellery in warm soapy water, using a soft toothbrush to gently remove any dust or particles on gemstones or underneath the bands of spinning rings. Rinse in clean water, dry thoroughly, and restore the natural shine with a jewellery polishing cloth – available to purchase here.


Gold plated jewellery allows us to bask in the golden glow of yellow gold without splurging on the real thing. It’s an everyday luxury for ladies who love to sparkle and an affordable way to add the latest jewellery fashions to our must-have collections.

Our gold-plated jewellery has a sterling silver base coated with a layer of 18ct gold. It looks and feels just like the real thing, but the plating can wear off if not cared for properly, and so you need to master the Midas touch!


When it comes to cleaning gold plated jewellery, treat it just as you would a precious family heirloom. It doesn’t like lotions, potions, and perfumes, and you should never wear gold plated jewellery in water. You can clean gold plated jewellery much in the same way as sterling silver jewellery with warm soapy water and a soft lint-free cloth. But avoid using a toothbrush, polishing cloths, antibacterial soaps, or jewellery cleaners that could scratch or wear away the layer of gold.

Store gold plated jewellery separately from other pieces in your jewellery box. Other metals can wear away the gold and accelerate tarnishing. Keep each piece in its original Charlotte’s Web packaging, or wrap it individually in a pouch or piece of cloth.

We can re-plate any of our gold plated jewellery to restore its radiant glow. Please see further details in our warranty section.


Adored for generations: brass jewellery is a timeless treasure that lasts a lifetime with regular care. A blend of zinc and copper, brass is one of the most durable precious metals available today but, it tarnishes when exposed to water, soap, perfume, body lotions, and even elements in the air.


Fortunately, it is easy to clean brass jewellery, and while you can use specialised cleaners such as Brasso, we prefer to use the eco-friendly alternatives that most of us have in our kitchen cupboards. Use tomato ketchup (see Charlotte’s vlog above), warm soapy water and a soft toothbrush, or lemon juice and a soft cloth to restore its natural shine.

Many of our spinning rings feature mixed metals such as brass and sterling silver. To clean these items, we recommend cleaning the brass part first with ketchup, then using warm soapy water to clean the silver and any gemstones. Once dry, rub with a soft cloth to leave all components sparkling.


We only use genuine gemstones in Charlotte’s Web Jewellery, which we hand-pick for their vibrant colours and brilliant shine. Each stone is unique, just like you, and they have different physical properties that make them susceptible to dulling and scratching when exposed to air pollutants and everyday elements. Gemstone do not like light and heat, and like all handmade jewellery, they are sensitive to lotions and potions, so clean them regularly and store them with care to showcase their true beauty.


The easiest way to clean precious gemstone jewellery is with a homemade solution of warm water and mild washing up liquid, a soft toothbrush, and a lint-free cloth. Please avoid harsh chemical cleaners and detergents as they may cause lasting damage. Soak gemstone necklaces, earrings, bracelets and spinning rings in the soapy solution for a minute or two before using the toothbrush to gently clean around the settings. Rinse, dry, and polish lightly to restore shine.

We cannot stress how important it is to store gemstone jewellery in its original box or individual pouches. Throwing it into your jewellery box with other pieces will inevitably lead to dulling and scratches.

Using these simple tricks and tactics will ensure that every item you choose from Charlotte´s Web will keep its shine and vibrancy for as long as possible, allowing you to enjoy the maximum pleasure from your chosen piece. Enjoy!

Everyday luxury, for free spirits, created consciously.

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