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How our ethical jewellery is created is important to us. The majority of our pieces are handmade in India in the vibrant state of Rajasthan, a mesmerising place saturated in bright colours, glittering jewels, and talented local artisans.

We have never used intermediaries. As an Ethical Jewellery Brand, we source local artisans ourselves, and thoroughly inspect all working conditions to ensure our ethical standards are maintained. Over the years, we have built relationships with cottage industries and small, family-run businesses, supporting them and their communities while growing our own sustainable jewellery company.

People employed by our manufacturers are well treated, fairly paid, and perhaps most importantly of all, respected for the work they do in creating our eco-friendly jewellery.

Our venture first started in the back room of a small Indian shop and has since flourished into a beautiful showroom, newly built this year, showcasing the result of years of hard work, skill, and the foundation of trust that we have created together.

We personally check every process, consulting directly with our team in India to ensure we are always improving on quality, especially when choosing and sourcing precious stones. Charlotte visits our manufacturers every year, and by sharing dinners in their family homes, sharing stories and dreams, we have built mutual respect which spans over ten years.

Our people are the core of our business. They transform our ideas and designs into reality and ensure you have an ethical shopping experience. Without them, we would be just another jewellery store.


Charlotte’s Web Jewellery captures the very essence of travel, adventure, and life. A captivating jewellery collection, inspired by the vibrant colours of India, the beguiling island of Ibiza, and the wonders of the spiritual world, it is designed to empower you while transporting you to a magical place where you can live as you dream.

Everyday luxury, for free spirits, created consciously.


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