Behind the Scenes: Our Dreamy Goa Photoshoot
There’s something special about bringing our jewellery to life through storytelling, and our latest shoot in Goa was exactly that. Our team took the time to dive into the meaning of our jewellery, not just how it looks, but how it feels and what it means to wear certain pieces and we brought it to life in magical Goa.
The photoshoot kickstarted with a casual preparation visit to our photographer and model’s home, tucked away beside a peaceful paddy field. There, we rifled through an array of outfits, mapped out potential locations, and honed in on the relaxed, effortless aesthetic we wanted to capture. The vibe? Boho elegance with a sun-drenched twist.
A few days later, the real action began. We kicked off the shoot at the serene Larisa Resort Goa, a leafy haven with a picture-perfect pool and tropical flora that gave the perfect backdrop to our bestselling Aura Magic Collection. (P.S. Something very exciting is coming to this collection soon, so watch this space!)
Despite the intense heat and humidity, our model Alena looked effortlessly beautiful. Meanwhile, I was melting quietly behind the scenes. We weaved through lush plants around the resort, stopping to capture moments that felt spontaneous and earthy. A much-needed pizza break helped us power through (creativity needs fuel, after all!).
Next up, we made our way to the beach, the effortlessly cool Thalassa Beach Resort, which brought a touch of Ibiza flair to our coastal shots. As the sun began to dip, we shot a number of looks, from vibrant new arrivals to timeless favourites, all while navigating some impressively strong winds! The Parvati Collection looked particularly striking in the breeze, the movement adding a whole new dimension to the pieces. For this collection, we really wanted to get the message across about the empowering nature of the jewellery to help you feel strength, love and transformation, just like the goddess Parvati. I think the results speak for themselves - this look was so empowering and striking!
Our Amore Collection, featuring our much-loved spinning ring and matching necklace, glowed as the sun began to set in the beach bar. This look was so effortlessly cool.
We embraced natural textures and earthy surroundings for our Nature Collection, including the Nature Purity and Nature Gratitude Spinning Rings, creating a soulful, grounded aesthetic inspired by nature itself.
We also launched our Birthstone Collection, and these pieces are the definition of understated elegance. Each one makes for a perfect, meaningful gift. Perfect for everyday wear, but also for an occasion, we wanted to make these beautiful, genuine gemstones pop.
Shot poolside in the Goan sun we took full advantage to show off our brand-new toe/midi rings and capture some of our favourite anklets.
Once the light began to fade, we toasted the end of the shoot with a well-deserved glass of wine, tired but so happy with what we’d captured.
And the best part? We’re not done yet. We’ve got a few new collections on the way. Some classic Charlotte’s Web pieces in the styles you know and love, and others that explore something a little different. We can’t wait to show you what’s next.
Until then, stay tuned, stay inspired, and keep spinning